BONCOURA embodies the passion and dedication of designer Hisashi Morishima, who has been deeply immersed in vintage since his teens.
His continued wear of vintage items, alongside his unprejudiced love for various everyday objects and folk crafts, leverages all the knowledge and experience he has amassed over the years to create exquisite products.
These creations are timeless, never swayed by trends, focusing meticulously on every detail from fabric to components and stitching, pursuing high-quality NIPPON MADE items.
Born from uncompromising standards and pride, these garments are designed to journey through life with their wearers.
BONCOURA stands for garments that embody enduring values and craftsmanship.

The brand name "BONCOURA" embodies two meanings: "BON COURAGE" in French, which translates to "hang in there" or "good luck," and the Japanese word "ぼんくら" (bonkura), meaning someone who sticks to their beliefs and pushes through with determination, an endearing fool.
Thus, "BONCOURA" carries the sentiment of encouraging everyone who perseveres with their convictions and pushes forward with determination, essentially saying, "To all the lovable fools who stick to their beliefs, hang in there!"


4-17-21 Ogata, Kashiwara, Osaka , Japan

Approximately a 10-minute walk from Kashiwara Station on the JR Yamatoji Line.
Approximately a 5-minute walk from Katanoshita Station on the Kintetsu Osaka Line.